In April of this year, we introduced you to the 11 hottest companies in New York City’s inaugural TechStars program. During the 3 month-long program, Bloomberg videographers followed the entrepreneurs through long days, even longer nights fueled by 5-hour energy drinks, multiple pivots and one potential love story, all under the shepherding of Managing Director David Tisch. The footage is one part documentary, one part reality TV show and it will air this fall over 7 episodes on Bloomberg TV.

Tisch says that TechStars was approached several times by networks wanting to do “reality” shows, but that they declined. They ultimately chose Bloomberg because they wanted to do a fact based show that did not change the essence of TechStars itself. The show tracks the first class of companies in the NYC TechStars program from before selection through demo day and beyond. Companies include: OnSwipe, Immersive Labs, Nestio, Veri, ToVieFor, Shelby.tv, RedRover, MigrationBox, CrowdTwist,FriendList, and ThinkNear.

“I think the show gives a never before seen look into the true struggles and triumphs a company faces in their early days. TechStars believes in being open about what we do, the show is an extension of that goal,” says TechStars NYC’s MD David Tisch. ”There wasn’t one scene we did that having the TV cameras there affected. This is about simply showing that it’s hard. You’re going to see two companies fail publicly in just two months during this program. But you’re also going to see entrepreneurs like Reece [Pacheco of Shelby.TV] come in with a profitable business, shut it down, start a new one and then raise $1.5 million in just 3 months.”

The first episode introduces TechStars’ founder David Cohen, Tisch, the teams, as well as the application process. Main characters of the show include Reece Pacheco, the CEO of Shelby.TV (who celebrates crossing the 1K mark in Twitter followers on the show), Jason L. Baptiste the CEO of Onswipe (who yells his famous line: “Apps are bulls*it!”) and the beautiful CEO Melanie Moore of ToVieFor. Many of the TechStars mentors in NYC such as Dennis Crowley of Foursquare, Fred Wilson (USV), Jeff Clavier (SoftTech VC), Chris Dixon (Founder Collective, Hunch) Alexandra Wilson (Gilt Groupe), Roger Ehrenberg (IA Ventures), Brad Feld (Foundry Group), Mark Suster (GRP), Gary Vaynerchuk (Vayner Media), Ben Lerer (Thrillist), and dozens more will appear on the show.

“At the end of the day I hope it shows entrepreneurship in the right light and shows how hard people work. I really hope that the tech community embraces it and doesn’t hate on it and bad mouth it–’Oh, those hyped up reality stars’– just because they’re not a part of it. At the end of the day we got into TechStars first, before there was a TV show, and we deserved to be there,” says Pacheco of Shelby.TV.

A reality TV show about engineers and entrepreneurial geeks? Is this the ultimate revenge of the nerds? As much fun as that potential headline sounds… it’s really proof that the Internet’s toolbox is open for those who want to use it. The people drawn to the TechStars NYC program are opportunists– they’re entrepreneurs interested in education, viral videos, fashion, publishing and advertising. The series promises to be less a show about nerdy programmers- but about an energy that encompasses the startup culture in 2011. It’s a new era, and many believe that TechStars’ graduating class this spring was only the first chapter in what will be a very long book on New York City’s tech scene.

“It was fun. It was an experience. They told us it was going to be more a documentary, less of a reality show. To us it’s an accurate way to show what entrepreneurship is, both the struggles and the bad parts. While movies like The Social Network make it look like it’s all hookers and blow, Bloomberg’s series will be a good way to see what we really go through, and it’s a great representation of the city,” says Baptiste of Onswipe.

TechStars currently runs a weekly video series called “The Founders,” which documents the adventures of of three companies throughout the summer in Boulder, Colorado 2010 from the time they arrive through investor day and beyond. This new TV series will undoubtedly attract more attention to the program, which is, as they say, already to harder to get into than Harvard. The show, called “TechStars,” will premier on Sept 13 at 9pm and midnight eastern time, and will air weekly with a finale on October 18. It will also be available on the web.

<p><a href="TechStars" _mce_href="http://vimeo.com/27175079">TechStars">http://vimeo.com/27175079">TechStars Trailer</a> from <a href="Vortex" _mce_href="http://vimeo.com/user5930576">Vortex">http://vimeo.com/user5930576">Vortex Media</a> on <a href="Vimeo.http://vimeo.com">Vimeo</a>.</p>

Company: Onswipe

Year founded: 2010

Location: New York City

Jason Baptiste is nothing if not confident.

"We're sitting between two huge shifts," he told the audience at TechStars's Demo Day on April 11. "The shift in the media industry from print to digital, and the shift in the entire computing industry from point-and-click to touch-enabled devices. We get a chance to change everything. We get a chance to rewrite all the rules. And in order to do this we are not raising a Series A, we're raising a Series Awesome.  Because I can tell you that Onswipe will own this market."...........more http://www.inc.com/30under30/2011/profile-jason-baptiste-andres-barreto-founders-onswipe.html

Why We Just Raised A $5,000,000 Series Awesome

The Startup That's Trying To Kill Apple Just Raised Millions Of Dollars

Ask and you shall receive.

Today OnSwipe announced that it has raised $5 million. Investors include Yuri Milner, Lerer Ventures, Betaworks, and SV Angel.

OnSwipe is a platform that makes it easy for publishers to create an app-like mobile and tablet experience in under three minutes.

Essentially, OnSwipe wants to kill apps.  But Steve Jobs is a big fish to fry. We asked Baptiste how he thinks Jobs will feel about his ambition.

"I actually think Apple loves what we're up to since we provide a great experience for iPad users," says Baptiste.  "Their goal isn't to sell apps, but to sell iPads. If the publications we power let that happen, then we're on the same page."

"People always say, 'Oh, Steve Jobs is gonna want to kill you.' I say, 'Actually, if anything he'll give me a hug or a fist pound. Steve and I are bros!"

Onswipe Raises 5 Million Dollar Series Awesome

Onswipe Raises 5 Million Dollar Series Awesome

Spark Capital Leads Series Awesome Round, Joined by Lightbank, Yuri Milner, Lerer Ventures, Betaworks, SV Angel, Morado Ventures, Thrive Capital, and ENIAC Ventures.

NEW YORK CITY, N.Y.  June 3rd, 2011) – Onswipe announced today that it has raised a $5 million Series Awesome to keep up with overwhelming demand from both publishers and advertisers. Onswipe  provides the ability for publishers to make their content look amazing on tablet devices such as iPad while providing an advertising platform to make publishers boatloads of money.

Onswipe already powers over 18.5+ million sites via their partnership with WordPress.com and has a waiting list of tens of thousands of sites for launch, along with a top tier group of iconic brand advertisers and publishers. The full platform launches on June 21st at SoHo House NYC to kick off the “Summer of Onswipe.”

“We realized what we are building is a larger opportunity than we ever thought while growing at a breakneck speed. In order to own the market we went out and raised a Series Awesome from the best group of investors possible that share our goal of world domination” said Jason L. Baptiste, CEO and cofounder. “And yes…the legal docs actually say Series Awesome,” he added.

“Demand for Onswipe has been incredible. Publishers are finally able to provide the volume, scale and analytics that advertisers have so desperately sought but have never been able to receive from the content iPad apps.  Series Awesome not only allows us to cater to more publishers and advertisers, but we are able to faster than ever,” commented Andres Barreto, co-founder and president.

“Spark is incredibly excited to be leading Onswipe’s Series Awesome round. Jason, Andres and the entire Onswipe team has crushed all of their milestones since the seed investment” reported Alex Finkelstein, general partner at Spark Capital. “With the explosive growth of tablet and mobile consumers we believe the company is very well positioned in this dynamic market and we look forward to working with the team during their next growth phase.”

Paul Lee, Partner at Lightbank remarked, “From the moment Jason responded to my tweet about Onswipe revolutionizing publishing, I knew Jason and his team were seriously ready to kick some ass.”

About Onswipe

Onswipe is a platform that makes it insanely easy for publishers of all sizes to make their content and advertising a beautiful experience on touch-enabled devices via Web browser. To learn more about Onswipe visit http://www.Onswipe.com.

About Spark Capital

Spark Capital is a venture capital firm based in Boston, Massachusetts with investments focused on the conflux of the media, entertainment and technology industries. Over the last decade, the Spark team has been instrumental in the development of new markets and market leaders such as Akamai Technologies, Qtera, Aether Systems, Novatel Wireless, Twitter, 5Min, Altius Education, AdMeld, Verivue and Tumblr. With deep experience and $980 million under management, Spark Capital provides world-class entrepreneurs and revolutionary companies with the resources to succeed in today’s marketplace. For more information, visit www.sparkcapital.com.

http://jasonlbaptiste.com/